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Customer acquisition
Acquisition-focused product
Retention-focused product
Analyzing the overall conversion rate of first purchase, the time it takes for customers to convert, and the price ranges that are most effective at converting new customers. It also unveils how customer acquisition varies seasonally and geographically.
Acquisition-focused products are those that are most effective at attracting new customers. However, new customers may have different conversion rates to a second purchase depending on the products they initially purchased. You can balance acquisition-focused products with retention-focused products, which are more likely to encourage repeat purchases and improve customer lifetime value.
Order details dataset
Customers dataset
Products dataset
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