Customer Lifetime Value
Assess acquisition and retention campaigns ROI for both new and repeat customers.
Core values of Customer Lifetime Value
Get inspired by the values of apps
Customer lifetime Value
Customer acquisition
Personalization
Overall customer value over time
A waterfall chart displays changes in overall customer value over time. By analyzing trends in customer value, marketers can better understand the returns on marketing initiatives and adjust acquisition and retention strategies accordingly.
Customer value by different dimensions
By slicing customer value by different dimensions, such as registration cohort, geolocation, first purchase product, and RFM segments, marketers can better understand ROI, allocate marketing resources more effectively, and optimize product offerings.
Individual customer value
Knowing the value of each individual customer enables marketers to offer personalized promotions and tailor marketing messages to specific customers, increasing engagement and conversions.
Data requirements
Order details dataset
Customers dataset
Products dataset
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customer lifetime value today!
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