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Customer lifetime Value
A waterfall chart displays changes in overall customer value over time. By analyzing trends in customer value, marketers can better understand the returns on marketing initiatives and adjust acquisition and retention strategies accordingly.
By slicing customer value by different dimensions, such as registration cohort, geolocation, first purchase product, and RFM segments, marketers can better understand ROI, allocate marketing resources more effectively, and optimize product offerings.
Knowing the value of each individual customer enables marketers to offer personalized promotions and tailor marketing messages to specific customers, increasing engagement and conversions.
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