Customer Lifetime Value

Assess acquisition and retention campaigns ROI for both new and repeat customers.

Core values of Customer Lifetime Value

Get inspired by the values of apps


Customer lifetime Value


Customer acquisition



Overall customer value over time

A waterfall chart displays changes in overall customer value over time. By analyzing trends in customer value, marketers can better understand the returns on marketing initiatives and adjust acquisition and retention strategies accordingly.

Overall customer value over time

Customer value by different dimensions

By slicing customer value by different dimensions, such as registration cohort, geolocation, first purchase product, and RFM segments, marketers can better understand ROI, allocate marketing resources more effectively, and optimize product offerings.

Customer value by different dimensions

Individual customer value

Knowing the value of each individual customer enables marketers to offer personalized promotions and tailor marketing messages to specific customers, increasing engagement and conversions.

Individual customer value

Data requirements

Order details dataset

Customers dataset

Products dataset

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